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Fashion Is Coming for Surfing, and Its Lifestyle, at Full Force

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Are designers just obsessed with the sport’s culture, or are they ripping it off? Two summers ago, I spent three perfect June days at the oceanside headquarters of a Californian clothing retailer. One afternoon, after we’d digested our cafeteria-provided quinoa bowls, it was announced that there was a “swell” nearby and a group of employees would…

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